Николай Белоусов про диджитал: Пара слов про построение онлайн коммьюнити

среда, 8 июля 2009 г.

Понравились три абзаца из исследования про построение онлайн коммьюнити (Tribalization of business study):

1) Как правильно работать с сообществом

2) Зачем компаниям нужно коммьюнити

3) К чему нужно быть готовым, чтобы обеспечить удобство пользователей

Ниже эти же абзацы выложены непереведенными. Так смачнее.

Dynamics at work in communities

Let people behave the way they are hard-wired by evolution to behave: in tribes and social groups
People will spontaneously form communities whether you are involved or not
The community will do your work for you if you align yourself with them in the right ways
The more CONTENT you have the more members you will get.
The more MEMBERS you have the more CONTENT you will get.
The better you match CONTENT and MEMBERS to MEMBER PROFILES the more MEMBERS and CONTENT you will get.
The technology infrastructure of the community is important
The social infrastructure of the community is more important
The easier it is to do TRANSACTIONS the more MEMBERS you will attract.
Communities work because they bring value to the users. The job of companies who want to build (and possibly monetise) communities is to work out how to align their business goals with what community users are trying to transact/do/achieve.

Reasons companies use communities:

You will need to provide the full capabilities of the digital media menu

Страницы