Описал, по каким направлениям бренды должны в идеале работать в сети.
•Brand general
–Corporate web-site
•SEO & SEM & multimedia
–Online reputation
–Intellectual property
•Communication (+Rocket launch)
–Social media profiles
–Email marketing
–eCRM platform
•Customers
-Online CRM platform
-Offline Master classes + webinars
•Dealers
•Journalists
•E-business
–Direct sales channel
–Affiliate marketing
–Online retailer’s presence
•Shop in shop
•Online monitoring & licesing
